Today’s internet readers are extremely visual. To catch their eyes while they are scrolling through their feeds, you should include at least one graphic image per blog post. In this section, we will cover the basics of graphic design, copyright rules pertaining to images, and resources to get you started designing your own graphics.
Designing your own graphics might sound intimidating, but it does not have to be hard! Keep a few simple rules in mind. Text should be large enough that it can be easily read. You should only use two to three font styles per graphic. Text colors should be easy to read. In general, this means you should avoid using light colors like yellow for your text. However, you could potentially use light colors if they contrast strongly with your background. For example, you would not want to use yellow text on a white background, but you could use yellow text on a black background.
You will also want to make sure that your blog graphics are using your blog theme colors and the fonts you use on the blog itself. This will ensure that your blog is branded across social media channels. Additionally, you should put your blog logo or your blog name or web address somewhere on the graphic.
If you are planning to market your blog content on social media platforms, try to use the specific graphic sizes and formats appropriate for each channel. For example, Pinterest graphics are usually vertical, Instagram photos are square, and Facebook and Twitter photos are more rectangular. Horizontal (rectangle) images are commonly used on blogs themselves as headers for each post. However, if you are planning to pin your content on Pinterest, you can use vertical images for your post headers and then use that same image on Pinterest.
Below are examples of a vertical Pinterest graphic, a square Instagram graphic, and a blog banner. Note that each only uses two different front styles, the text contrasts with its background, and the blog name or series is mentioned on the image.
Once you create your graphics, you will probably want to save them as a PNG file rather than as a JPEG. JPEGs generally take up less space, but they can be lower quality. Additionally, the quality of a JPEG can degrade over time as it is opened and saved, but the quality of an PNG will not.